Understanding the difference between equal and fair, read how 10Pines, an Argentinian software company, pioneered adopting an Agile approach in business. What does it take to maintain a culture of trust and commitment during growth? Starting out as a small group of firm believers in working Agile, Jorge Silva and his team continuously rebelled against traditional businesses with low quality, commitment and high turnovers. The question, however, is how a mindset prevailing in software development can be applied to an organizational design that involves management, profit-sharing, and decision-making. As software engineers who are trained in the principles of the Agile manifesto, the co-founders of 10Pines found the implementation of those principles in their business to be quite easy – especially in the beginning. People over procedures and collaboration over contracts seem logical in a small group of like-minded individuals. The challenges, however, came when they had to maintain that firm belief in times of growth.