The Middle & Back Platform assists the Business Team with new media operations, market activities, live broadcasting, data analysis, operation assistance, financial personnel, and administrative support. It helps the Business Team build IP, expand resources, and facilitate business development.
The Business Team is Laboroot’s main force. Typically, each city comprises two business teams: one responsible for business development and customer relationship maintenance (1-10 people) and the other dedicated to consulting service delivery (1-15 people). It’s standard for at least one member from each team to be part of the same customer service team, ensuring customer needs are met and satisfaction is maintained. While business teams in different cities operate independently, they collaborate closely, especially for cross-city customer service needs and delivery, ensuring seamless service provision across regions.
In addition, Laboroot encourages cross-team collaboration with product innovation teams. These teams are typically composed of members from business development teams, service delivery teams, and at least two city business teams. These product innovation teams will develop and launch innovative services based on the type of industry, combinations of other products, or specific customer needs. Successful innovations lead to the product innovation team evolving into a virtual company, leveraging nationwide business teams and external partners for product promotion.
Laboroot held the first product innovation competition from July to October 2023 to stimulate employee participation, encourage innovation, and promote collaboration. Open to all employees, this competition encouraged forming groups of 3-5 members from various departments. Out of 13 projects registered in the preliminary round, six made it to the finals, with the top three becoming Laboroot’s new product team. Two of their proposals have already received positive market feedback.
Discussions around deeper organizational reform processes have also advanced, particularly around compensation. Traditionally, the CEO decided on compensation, which posed challenges in decision accuracy and incentive timeliness. A pilot experiment was conducted with the consulting delivery team. Boundaries were set, and a certain percentage of profits were allocated for team distribution. The team made the distribution decision themselves. Since the beginning of 2024, various business teams have been empowered to set their salaries. The team determines the base salary, and the company determines the minimum performance targets. A high bonus incentive is set for exceeding these targets.